Jo Santamaria

With 25 years of broadcasting experience, Jo Santamaria is a seasoned media professional dedicated to the advancement of Indigenous storytelling and global content collaboration. As the Coordinator of the World Indigenous Broadcasters Network (WIBN), she plays a pivotal role in strengthening international partnerships, co-producing culturally significant content, and driving strategic initiatives to support Indigenous media worldwide.

Originally from Monte Cassino, Italy, Jo's deep connection to history and cultural preservation has shaped her career and personal passions. Growing up in a region that was deeply impacted by World War II, she developed a strong commitment to honouring the stories of those who fought for freedom, particularly the 28th Māori Battalion, whose legacy is closely tied to the battles fought in her homeland.

Jo’s extensive expertise spans production, marketing, budgeting, and team management. She has contributed to an impressive portfolio of productions, including award-winning documentaries ("Sciascia"), global franchises ("The Amazing Race") and iconic Indigenous television programs such as ("He Rau Aroha"). She has also co-produced content for Whakaata Māori, TVNZ, and SKY TV, including beloved series like Play School and Kai Time On The Road, as well as high-profile live broadcasts.

A skilled negotiator, Jo has successfully secured international content-sharing agreements from the BBC and funding for Indigenous programming, ensuring Indigenous voices are amplified on the global stage. Based in Rotorua, Aotearoa (New Zealand), Jo is passionate about the power of Indigenous storytelling and the strength it brings to communities worldwide. She believes that through Indigenous media, people can connect, learn and find joy in shared experiences both as viewers and as active participants in the stories being told.