Yu-Ling Pan

Currently serving as Manager of Marketing and Planning Department at Hakka TV, she brings over 30 years of expertise in integrated marketing and cross-media communication. She is recognized for her strengths in brand strategy, content promotion, and digital media innovation. She has played a pivotal role in strengthening the Hakka TV brand through cross-platform distribution, digital-first content creation - driven multimedia campaigns- significantly expanding the reach and visibility of Hakka-language programming. Her produced short film “Continue Your Voice” received the Golden Bell Award for Channel Promotion and was nominated for multiple national awards in program marketing and broadcast promotion.

潘玉玲
行銷企劃部經理
現任客家電視行銷企劃部經理，擁有超過30年整合行銷與跨媒體傳播經驗，擅長品牌策略、節目行銷與數位內容推廣。長期致力於客家電視品牌經營，推動節目跨平台播出、網路原生內容、數位敘事與跨媒體應用，拓展客家節目的能見度與影響力。其主導之形象短片《延續自己的聲音》榮獲金鐘獎頻道廣告獎，並多次入圍節目行銷與頻道廣告類獎項。